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01382 542236 |
marketing your self catering holiday cottage website ... |
portfolio |
holiday cottages |
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![]() Our database-driven holiday cottage websites have a secure admin area allowing cottage owners to easily maintain prices, actual availability, information pages, news items and links. No special IT skills are required. We can provide a range of automated final booking facilities, including instant on-line booking with real-time updating of availability. Back-office tools include annual availability charts for each property, full booking details, reports on arrival / departues, and a schedule of payments with prompts for overdue payments. An on-line payment system can be added to the on-line booking system, which matches payments to bookings automatically. Owners can operate an automated mailing list and mailshot facility, which can be an effective marketing tool. Our holiday cottage websites are optimised for search engines such as Google as standard, conforming to current best guidelines and practices, and we will install common tools like Google Analytics on request. We will also assist in running a Google AdWords pay-per-click marketing campaign. For owners who are members of Premier Cottages, our admin system can automatically synchronise prices and availability with Premier's system overnight. We also have an export bookings function that conforms to Premier's annual requirement to provide data for their marketing campaigns. We operate a links exchange scheme among our holiday cottage clients to improve the ranking of their sites in search engines such as Google. We also operate an independent website - The Holiday Cottages Collection - to assist in promoting our clients' websites. |
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website policy | Tuesday 24 May 2022 |